As time goes on, we are seeing more and more exclusive slots hit the market. There are a number of reasons why too, and when you break down the benefits for operators and players, it’s not hard to see how they could be the future of gaming.
Setting Operators Apart from Competitors
One reason why online casinos are delving more into exclusive slots is because it helps to set them apart from competitors. Designing an exclusive slot game takes a lot of work, as not only does the game need to reflect the brand’s message, it also needs to provide a fun and consistent playing experience from start to finish. If done well, a branded slot game, exclusive to the website offering it, can serve as an incredible marketing tool. With the casino sector in particular seeing many new releases a year, and with hundreds of operators available, exclusive games can be the ticket to gain the edge.
Another benefit of exclusive games for operators is that it allows them to push the boundaries of slots, as they have full creative control over the game, features, and mechanics. This allows casinos to cater their exclusive games to meet the core needs of their target demographic, time, and time again. For example, Jackpot City’s Gold Blitz, one of the top 20 slots in the UK, has several features, including bonus rounds, which contain several special symbols. With Wild symbols that appear on reels two and six, as well as jackpot, collect, cash, and scatter symbols, the theme reflects both the brand and the players they’re trying to market to.
Games don’t always need to be branded to be exclusive though, and it’s a known fact that some operators simply focus on creating games that reflect the niche that their audience are most interested in, without applying their branding to the game itself. Some games are also exclusive to certain software platforms, whether it is Playtech, or BigTimeGaming.
Player Benefits of Exclusive Slots
Players might not always take the time to seek exclusive slots, but they are often given a lot of visibility on platforms, and are prominently featured. This helps players to uncover games that they might not have encountered otherwise. Exclusive slots also allow players to feel as though they are having a unique experience that cannot be obtained elsewhere. This, combined with unique bonuses and rewards can help to add a breath of fresh air to the more traditional slot machine playing experience.
When you look to the future, it’s easy to see why it would benefit both players and operators to offer more exclusive slots. As casinos can track user data more efficiently through exclusive slots as well, it allows operators to see how the games they are creating are performing, and what direction to take next.
If more casinos created exclusive slots, this would make the playing field for gamers more dynamic, as they would have more options, and more choice. It would also encourage more loyalty to specific platforms, something that casinos are continually trying to promote by offering unique bonuses and welcome offers.
